Creative Direction & Design
With over a decade of experience in marketing and design, I am adept at creative marketing endeavors including print and digital assets, social and email campaigns, presentations, pitch decks, visual storytelling and trade show/event design. In general, I love an opportunity to learn as much as possible about a business in order to capture the overall “voice” of the company in both branding and growth campaigns.
My Work
I am well-versed in creating successful campaigns from ideation to strategy, design, execution, and analytics. I have created and managed promotional drives that included emails,
social media, advertisements, promo videos, landing pages, events and even visual/video voicemails. In addition, I have partnered with media channels to create billboards, signage, blogs and advertisements.
Layout
Uniquely, for several years in my career, I worked as Features Editor at a small, local newspaper. I have experience in layout design, photography, photo editing, reporting, and copywriting. I am confident in creating relationships, advocating, public speaking, writing, presenting, and designing creative and captivating presentations.
About Me
Creative endeavors have long been my passion, and with more than 15 years of experience in marketing design, I've had the opportunity to explore a variety of creative avenues and have developed a wide skillset.
My interest began in college where I worked part time as a photographer and studio manager. Following graduation, I designed ads and took photos for my local newspaper, and having earned a degree in Fine Arts and English, I added Feature Reporting to my toolbox. I was promoted to Features Editor and was able to take creative ownership of each daily Features spread including photos, stories and overall layout.
Working through a one-year contract with a nearby Cultural Arts Center, I learned about Marketing, then moved to the Greater Atlanta Area to pursue a career in Marketing and Digital Design.
Throughout my career, I have obtained extensive knowledge and experience in several areas of marketing and design including:
Logo Design
Branding Guides
Social Media
Email Campaigns
Event Planning/Design
Product MockUp/Design
Illustration
Motion Graphics
Storyboarding
Flyers
Brochures
Business Cards
Internal Communications
Point of Sale Sheets
Presentations
Promo Video Direction
Copywriting/Content
UI/UX Design